There is a lot of mystery surrounding how real estate agents and companies charge sellers for selling their property. In most cases, the charge is in the form of a commission, a percentage fee based on the sale price of the property. Although, by law, this fee is negotiable in New Jersey, many salespeople state that although that may be true, their office policy is a firm amount and can often not be negotiated.
Whether the home sells quickly, has an experienced buyer and/or seller that eases the duties of the agent or if the agent doesn’t provide the level of service the seller expected to pay for, once the commission agreement is signed, the seller is responsible for that amount at closing. Another example is for higher priced homes, which may have a similar workload for the agent as a lower priced home yet costs you more simply because of the home’s higher sale price. We believe there is more fair way to do things.
As an independent brokerage, William Lawrence has the flexibility to base our fees on different variables, rather than standing behind a fixed office policy. We believe each home and home sale is unique, so our fees for the services we provide are more in line with the effort, experience and knowledge required for each deal rather than a fixed amount. In many cases, this leads to big savings to the seller versus the competition. On top of this, we have the ability to honor the law and and truly be negotiable when it comes to finalizing our pricing with each client, ensuring that the client is pleased with the fee structure as well as our service.
Our flexibility also goes for the part of the commission that gets paid to the broker/agent that represents the buyer. As a seller, it is common that the pay structure you agree to with your agent gets split with the agent that produces the winning buyer. We have had success lowering the split to the other agent while still keeping your property attractive enough to engage those buyer’s agents to be advocates for your property to their buyers, an important balance that ensures you get the best buyer for your home while still saving you money.
There are a lot of ways to sell your home in today’s market, with new options being offered all the time. As advocates for consumer choice, we are happy the options keep increasing and want to be a part of the change in our industry. Call us today to learn how you can get expert, local representation for your real estate transaction at very competitive rates.